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ESB PRACTICE EXAM 2025 QUESTIONS AND ANSWERS T/F Trademark licensing is used for brand names, logos, or slogans ....ANSWER ...-True This segment describes the benefits to customers based on their wants or needs and how they use the product - ....ANSWER ...-Behavioral T/F Trade secret licensing must be registered with the gov - ....ANSWER ...-True T/F The design thinking process places a high emphasis on developing customer empathy - ....ANSWER ...-True T/F The design thinking process aims to develop solutions to problems ....ANSWER ...-True You want to buy a gift shop in a popular location within a large town. Which three factors will help you determine if the business opportunity is viable? ....ANSWER ...-- Financing requirements - Revenues and cost - Market Size T/F Affiliate sales programs offer commissions to companies who sell their products ....ANSWER ...-True ....FOR STUDY PURPOSES...©️2025 ALL RIGHTS RESERVED... 1