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ESB CERTIFICATION 3 EXAM 2025 QUESTIONS AND ANSWERS An executive summary should briefly explain everything in a business plan in how many pages? - ....ANSWER ...-Two pages. Factors that aid in determining whether or not a business opportunity is viable include market size, _____, management of cash flow, management skill sets, and passions. ....ANSWER ...-Relationships. One value of using _____ material is that they are usually well-recognized, which may help to boost sales. - ....ANSWER ...-Trademarked. Which two sources are considered secondary data? - ....ANSWER ...-"Company newsletters" and "internet articles." What are twos characteristic of fulfillment centers that differ from direct distribution? ....ANSWER ...-"Fulfillment centers pack and ship for a manufacturer" and "the manufacturer controls all aspects of distribution." Match the sales process steps to their description. - ....ANSWER ...-Prospecting: "Finding potential customers." Preparation: "Developing a presentation tailored to a potential client and their specific needs." ....FOR STUDY PURPOSES...©️2025 ALL RIGHTS RESERVED... 1