Content Preview

Introduction to Travel & Tourism Exam 1 2025 Questions and Answers When was the term "Experience economy" termed and by who - ....ANSWER ...- July 1998 issue Harvard Business Review published Joseph Pine and James Gilmore's article "Welcome to the experience economy". After P&G published their article what was next on their agenda - ....ANSWER ...- they published their book The Experience economy in 1999 What are P&G's argument in terms of the experience economy? - ....ANSWER ...- They argue that just as the manufacturing sector of the economy superseded ag, and the service economy has superseded manufacturing, the experience economy must gain ascendancy as the last, best hope for future economic growth Goods and services are - ....ANSWER ...-no longer enough, unless we make a transition from manufacturing and service to next phase of the economy- we will have problems Management and marketing experts and researchers, together with scholars researching t&t - ....ANSWER ...-now recognize the importance and potential of the experience economy, there is consensus among such experts around the world the the experience economy is the essential next step, without which prospects for the future of modern economies are dim indeed …FOR STUDENTS ONLY…©️2025 ALL RIGHTS RESERVED… 1