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ESB EXAM STUDY GUIDE 2025 QUESTIONS AND ANSWERS Flexibility - ....ANSWER ...-Ability to adapt, willingness to change Courage - ....ANSWER ...-Takes risks in spite of possible losses Empathy - ....ANSWER ...-Sensitive to thoughts and feelings of others What are three characteristics of entrepreneurs? - ....ANSWER ...-Creativity, Determination, Enthusiasm After a self-assessment, a potential entrepreneur has learned that she has a very low risk tolerance. Based upon this finding, which approach might be less stressful for the entrepreneur to have her own business? - ....ANSWER ...-Buy an existing business that is already successful. An entrepreneur moves into a small town and notices several stores selling guns and ammunition. The entrepreneur loves to compete in competitive shooting events. Based on the scenario provided, what should be emphasized in marketing to attract customers? - ....ANSWER ...-Location An entrepreneur has been working for a flooring business in a neighboring town. He feels he is ready to open his own flooring business in his local community. Which should be emphasized in marketing to attract customers to his new business? ....ANSWER ...-Lower Prices ....FOR STUDY PURPOSES...©️2025 ALL RIGHTS RESERVED... 1