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BMGT Exam 2 2025 Questions and Answers Integrated Market Communication - ....ANSWER ...-Combines all promotional tools into a comprehensive strategy that should lead to a positive product image and the meeting of goals. Product Placement - ....ANSWER ...-Advertisers pay to have their product appear in movies and television shows; extra can be paid to have the product actually used by an actor on-screen. Infomercials/Product Sales Networks - ....ANSWER ...-A full length TV program, or cable channel, dedicated to promoting products. Sales Promotion - ....ANSWER ...-Marketing efforts designed to generate immediate interest in purchasing a product or service (i.e.: coupons, sales, discounts, premiums, sweepstakes, contests, etc.). Word of Mouth - ....ANSWER ...-Promoting people to tell positive things about the product to others. Viral Marketing - ....ANSWER ...-Encourages people to pass along a message to others. …FOR STUDENTS ONLY…©️2025 ALL RIGHTS RESERVED… 1