Content Preview

BMGT 350 Exam 2 Chapters 7-14 2025 Questions and Answers Product - ....ANSWER ...-Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need Service - ....ANSWER ...-an activity, benefit, or satisfaction offered for sale that is essentially intangible and dose not result in the ownership of anything Consumer Product - ....ANSWER ...-a product bought by final consumers for personal consumption convenience product - ....ANSWER ...-a consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort usually low price, widespread distribution, and mass promotion by the producer shopping product - ....ANSWER ...-a consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style usually a higher price, selective distribution in fewer outlets, and advertising and personal selling by both the producer and resellers speciality product - ....ANSWER ...-a consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort …FOR STUDENTS ONLY…©️2025 ALL RIGHTS RESERVED… 1