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BMGT 301 Exam 2 2025 Questions and Answers Chapter 15 - ....ANSWER ...-The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage Big Data - ....ANSWER ...-Big data is a general term used to describe the massive amount of data available to today's managers. Big data are often unstructured and are too big and costly to easily work through use of conventional databases, but new tools are making these massive datasets available for analysis and insight. Data=chances for opportunities - ....ANSWER ...-Research has found that companies ranked in the top third of their industry in the use of data-driven decision making were on average 5 percent more productive and 6 percent more profitable than competitors. business intelligence (BI) - ....ANSWER ...-A term combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis. Analytics - ....ANSWER ...-A term describing the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions. Business Intelligence and Analytics - ....ANSWER ...-You'll often hear business intelligence and analytics used interchangeably to mean the same thing—using data for better decision making …FOR STUDENTS ONLY…©️2025 ALL RIGHTS RESERVED… 1