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ACHE BOG Exam 2025 Questions and Answers Segmentation - --Answer --The division of a market into subsets of consumers with similar needs and wants; enables marketers to focus their marketing efforts on consumers most likely to buy a product or use a service. Gap analysis - --Answer --A method of identifying the distance between an organization's current position and its desired position with regard to its mission, vision, and values. Vertical integration - --Answer --Assimilation of the vertical components of an organization through greater internal control and coordination. Strategic positioning - --Answer --The set of decisions about mission, ownership, scope of activity, location, and partners that defines an organization and relates it to stakeholder needs. Malfeasance - --Answer --Wrongdoing or improper and dishonest conduct, especially by a person who holds public office or a position of trust. ....COPYRIGHT ©️ 2025 ALL RIGHTS RESERVED...TRUSTED & VERIFIED 1